In this episode of Gluten Free Unwrapped, Jenny Finke speaks with Marshall Rader, the co-founder of The GFB.
When Marshall and his brother, Elliott, embarked on the gluten-free diet over a decade ago, they quickly realized how few nutritious and tasty gluten-free options existed, especially in the protein bar space. That’s when they decided to take matters into their own hands and create The GFB.
This family-owned company produces a range of plant-based, gluten-free, and protein-rich bars, bites, and oatmeal cups at its certified gluten-free, zero-waste facility. Marshall and Elliot are committed to using ingredients that are wholesome, understandable, and good for you.
In this episode, Marshall shares:
- The origin story of The GFB.
- How he and his brother developed recipes that tasted good without having any culinary training.
- Some of the early challenges of starting a gluten-free brand and the importance of getting the right in-store placements.
- What it’s like working with family.
- How The GFB expanded its offerings, and how that changed the business.
- Why being a Certified B Corp status is important to the brothers.
Listen to the full episode on Gluten Free Unwrapped wherever you get your podcasts.
About Marshall Rader and The GFB
- Visit theglutenfreebar.com
- Instagram: @thegfb
- Facebook: @thegfb.com
About the Host
Jenny Finke is the host of Gluten Free Unwrapped. She’s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.
You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.
You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).
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