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Home ยป Podcast ยป Episode 19: Karen Hertz on Building Holidaily and a Gluten-Free Beer Empire

Episode 19: Karen Hertz on Building Holidaily and a Gluten-Free Beer Empire

Last Updated January 6, 2026. Published September 17, 2025 Good For You Gluten Free

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Episode 19: Karen Hertz on Building Holidaily and a Gluten-Free Beer Empire

Karen Hertzโ€™s journey began with a health scare. As a young mom facing melanoma and thyroid cancer, her doctors recommended an anti-inflammatory dietโ€”which meant giving up gluten. For Karen, a longtime craft beer lover who worked at Coors for over a decade, going gluten-free wasnโ€™t just a diet changeโ€”it meant giving up beer and part of the lifestyle she loved.

That challenge sparked inspiration. Karen dove into the world of brewing, learned everything she could, built the right team, and in 2016 launched Holidaily Brewing Companyโ€”Coloradoโ€™s first gluten-free craft brewery and the first female-owned gluten-free brewery in the U.S.

In this episode, we dive into:

  • Karenโ€™s personal story and her journey to heal her body
  • How she started Holidaily and the grains behind great gluten-free beer
  • The difference between gluten-free and gluten-removed beerโ€”and what it really means
  • How Holidaily became the official beer of the Celiac Cruise, including an exclusive โ€œSea Dayโ€ flavor for cruise-goers
  • The challenges of distributing gluten-free beer across states
  • Karenโ€™s favorite gluten-free eats around Denver

Tune in for an insightful conversation about beer brewing, gluten-free living, and the perseverance it takes to trail-blaze in a new industry.

Listen to the full episode on Gluten Free Unwrapped wherever you get your podcasts.

About Karen Hertz and Holidaily Brewing Company

  • Visit holidailybrewing.com
  • Instagram: @holidailybrew
  • Facebook: @holidailytaproom

About the Host

Jenny Finke is the host of Gluten Free Unwrapped. Sheโ€™s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.

You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.

You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).

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Welcome to Good For You Gluten Free

Hi, I'm Jenny Levine Finke and am passionate about the gluten-free lifestyle. I'm a certified integrative nutrition coach and self-taught expert on [most] gluten-free things. I have celiac disease and know the struggles you're going through first-hand. This is why I've dedicated this blog to serving the celiac and gluten sensitive communities with important information, product and restaurant reviews, and simple recipes I hope you'll love. Read Moreโ€ฆ

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