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Home ยป Podcast ยป Episode 23: Jules Shepard on Building a Gluten-Free Flour & Baking Mix Empire

Episode 23: Jules Shepard on Building a Gluten-Free Flour & Baking Mix Empire

Last Updated January 6, 2026. Published October 14, 2025 Good For You Gluten Free

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Episode 23: Jules Shepard on Building a Gluten-Free Flour & Baking Mix Empire

Jules Shepard is a pioneer in the gluten-free world. As the founder of GF Jules, sheโ€™s sold over a million pounds of allergen-free flour and baking mixes while championing celiac advocacy long before โ€œgluten-freeโ€ was a household term.

Jules was instrumental in shaping the FDAโ€™s gluten-free labeling laws and has spent years empowering home bakers and food businesses through her cookbooks, products, and recipes.

In this episode, we dive into:

  • Julesโ€™ personal celiac journey and how it sparked her mission in gluten-free baking
  • The story behind GF Jules and how a rogue investor almost put her out of business
  • Lessons learned from advocacy work and her instrumental help in setting the FDA’s gluten-free labeling standards
  • The struggles Jules faced in scaling and funding her business
  • Julesโ€™ favorite baking tips and recipes
  • The one gluten-free myth Jules wishes would go away!

Jules is a trailblazer in the gluten-free community and a true champion for gluten-free eaters everywhere. Tune in for an information-packed episode for anyone who loves a good business origin story.

Listen to the full episode on Gluten Free Unwrapped wherever you get your podcasts.

About Jules Shepard and GF Jules

  • Visit: gfjules.com/
  • Instagram: @gfjules
  • Facebook: @gfJules

About the Host

Jenny Finke is the host of Gluten Free Unwrapped. Sheโ€™s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.

You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.

You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).

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Welcome to Good For You Gluten Free

Hi, I'm Jenny Levine Finke and am passionate about the gluten-free lifestyle. I'm a certified integrative nutrition coach and self-taught expert on [most] gluten-free things. I have celiac disease and know the struggles you're going through first-hand. This is why I've dedicated this blog to serving the celiac and gluten sensitive communities with important information, product and restaurant reviews, and simple recipes I hope you'll love. Read Moreโ€ฆ

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