In this episode of Gluten Free Unwrapped, Jenny Finke interviews Jill and Lily Bommarito, the dynamic mother-daughter duo behind Ethel’s Baking Company.
What began in a small Michigan kitchen as a labor of love has grown into a nationally recognized brand celebrated for its rich, indulgent gluten-free dessert bars. Ethel’s has earned a loyal following not just among those who eat gluten-free, but among anyone who appreciates a decadent, handmade treat crafted with care.
In this episode, you’ll learn:
- The story behind Ethel’s, and how Jill and Lily built a thriving family business that started in a church basement with one signature product.
- How the famous Ethel’s recipes came to life, including the company’s best-selling Pecan Dandy.
- How Ethel’s first got “discovered.”
- The challenges of building a gluten-free brand, manufacturing, working with family, and staying true to your mission.
Listen to the full episode on Gluten Free Unwrapped or wherever you get your podcasts.
About Jill and Lily Bommarito, Founders of Ethel’s
- Visit the Ethel’s website
- Instagram: @ethelsbaking
- TikTok: @ethelsbaking
About the Host
Jenny Finke is the host of Gluten Free Unwrapped. She’s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.
You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.
You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).
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