In this episode, you’ll meet Alex Murphy, the CEO behind BFree—the gluten-free bread brand that’s changing how we think about gluten-free carbs. And trust me, that’s no small feat.
Alex has been with BFree since day one, and she’s turned it into one of the fastest-growing gluten-free brands in the world. But here’s what makes her different: she’s obsessed with making gluten-free bread that doesn’t just work—it’s bread you actually want to eat.
We dive into BFree’s mission to completely reinvent what gluten-free bread can be, the extensive R&D that goes into each product, and how they’ve managed to thrive while so many other brands struggle to get it right.
Alex also gets refreshingly real about the ups and downs of leading a company, plus she spills the tea on why Ireland might just be the ultimate gluten-free foodie destination.
Here’s what you’ll discover:
- The “bread in a can” moment that changed everything—Alex’s childhood friend with celiac had to eat bread from a literal can, and that memory became her “never again” motivation
- Flatbread domination: They’ve built the biggest gluten-free flatbread line on the market—seriously, have you tried those Sweet Potato Wraps yet?
- The mystery of the holes: Ever wonder why gluten-free bread sometimes looks like Swiss cheese? Alex explains what’s really happening and how they’re fixing it
- Real talk about growth: The biggest challenges Alex has faced building BFree, and why the brand says it will stay wheat-free – a non-negotiable
Listen to the full episode on Gluten Free Unwrapped wherever you get your podcasts.
About Alex Murphy and BFree
- Visit bfreefoods.com
- Instagram: @BFreeFoods_na
- Facebook: @BFreeFoods
- Tiktok: @BFreeFoods
About the Host
Jenny Finke is the host of Gluten Free Unwrapped. She’s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.
You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.
You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).
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