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Home ยป Podcast ยป Episode 15: Abby Helman Kelly on Building Gluten-Free Expos that Last

Episode 15: Abby Helman Kelly on Building Gluten-Free Expos that Last

Last Updated January 2, 2026. Published August 19, 2025 Good For You Gluten Free

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Episode 15: Abby Helman Kelly on Building Gluten-Free Expos that Last

When Abby Helman Kelly discovered in her 30s that she was gluten intolerant, she found herself in the same frustrating maze many of us know too wellโ€”mysterious symptoms, confusing labels, and endless trial-and-error eating.

After a naturopath suggested cutting gluten and dairy, Abbyโ€™s stubborn eczema cleared up, and she felt better than ever. Later, an egg allergy emerged, giving her a deeper understanding of the challenges of a free-from lifestyle.

From her own health journey came a mission: to help others navigate gluten-free living in a way thatโ€™s not just safe but fun.

What started as a hyper-local Connecticut gluten-free restaurant guide quickly grew into Wicked Gluten Free, now one of the fastest-growing gluten-free expos in the country.

From her very first event in 2017 to pivoting during COVID when in-person gatherings were impossible, Abby has built an experience that celebrates community, connection, andโ€”of courseโ€”delicious gluten-free food.

In this episode, Abby shares:

  • What the Wicked Gluten Free expos are likeโ€”and who should attend
  • How pivoting during COVID was essential to keeping the community connected
  • Her take on the future of gluten-free expos, and why so many expos fail
  • Her pick for the best gluten-free restaurant in Boston (yes, you can eat the onion rings!)
  • The story behind the name โ€œWicked Gluten Freeโ€

Abby will also share more details on how you can attend or get involved in her upcoming expos.

Listen to the full episode on Gluten Free Unwrapped wherever you get your podcasts.

About Abby Helman Kelly and Wicked Gluten Free

  • Visit wickedglutenfree.com
  • Instagram: @wickedglutenfree
  • Facebook: WickedGlutenFree

About the Host

Jenny Finke is the host of Gluten Free Unwrapped. Sheโ€™s a longtime blogger at Good For You Gluten Free and founder of the popular gluten-free subscription boxes, Love Me Gluten Free.

You can follow Jenny on Instagram at @goodforyouglutenfree or subscribe to her newsletter at welcome.goodforyouglutenfree.com.

You can snag a Love Me Gluten Free subscription box at lovemeglutenfree.com and follow on Instagram (@lovemeglutenfree) or Facebook (@lovemeglutenfreebox).

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Welcome to Good For You Gluten Free

Hi, I'm Jenny Levine Finke and am passionate about the gluten-free lifestyle. I'm a certified integrative nutrition coach and self-taught expert on [most] gluten-free things. I have celiac disease and know the struggles you're going through first-hand. This is why I've dedicated this blog to serving the celiac and gluten sensitive communities with important information, product and restaurant reviews, and simple recipes I hope you'll love. Read Moreโ€ฆ

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