When I started Good For You Gluten Free, I thought to myself, “Does the world really need another gluten-free blog?” My answer always comes back to “Yes!” mainly because I know have so many important things to share and valuable information to spread.
That said, what I realized when I started this blog is that blogging is a time-consuming activity, and there are a ton of other blogs out there that compete for attention. That’s when I had the realization that I’m not just a blogger; rather I’m a marketer. Blogging isn’t just about producing amazing content, but also it’s about marketing your blog and growing an audience. You must see yourself as a person who not only publishes awesome content, but also as someone who markets that amazing content aggressively.
Over my 18 month blogging journey so far, my biggest challenge isn’t WHAT to write about it, it’s HOW to get people to actually see and engage in my content. One of the best ways to promote and market my content is through social media. In fact, social media is a blogger’s – and marketer’s – best friend!
When my fellow blogger and friend told me about CoSchedule and how it helped her grow her blog… I was all ears. I’ve never been someone shy about investing in tools that make my life easier. After I watched the tutorial (below) and read more about it, I was onboard to take CoSchedule for a test run.
I see two key (actually HUGE) benefits of using CoSchedule. I think other busy bloggers like me will find these benefits well worth the investment in this awesome tool, too:
(1) Save Time While You Share More: CoSchedule is a tool to help you schedule your blog posts – not just once – but several times so they hit your social media audiences in different places at different times. When you schedule your blog posts to run at specific times, you also schedule your social media posts simultaneously in a one-stop-shop fashion. Most bloggers (including me) have posts queued up several weeks in advance. Before CoSchedule, I would have to wait for the post to run and then I’d go in and share the link on my social media sites. That is so old-school! Now, with CoSchedule simplifying my life, I simply schedule the social media posts at the same time and on the same page when I’m writing and scheduling my blog post to run.
I published my Gluten-Free Asian Sesame Meatball with Rice Ramen recipe on April 4the. CoSchedule published the post on social media on April 4th AND allowed me to cue up additional points in time to share the post later this month and next.
(2) Increase Pageviews and Exposures: Many bloggers have visually beautiful and well-written blogs, but they just can’t seem to amass an audience who cares. With CoSchedule as your secret weapon, you can schedule your posts to post on social media at various time intervals, inviting more people at different dates and times to click on the link to your post. In fact, with CoSchedule, you can increase your pageviews over time and really begin to gain traction as a key blogger in your space. Remember what I said before, you’re not a blogger, you’re a marketer. CoSchedule makes our “marketer” role a little easier. (I promise to update this post when I have some numbers to share about my pageviews increasing as a result of using CoSchedule.)
CoSchedule is just one of many tools I use to market my blog. Take a look at my blog post, How to Start a Food Blog – Top Tools, for more information on the tools I use and recommend most.
Also, please use my affiliate link if you’d like to try CoSchedule for yourself. When you sign up, you get a 14 day free trial. The free trial enabled me to figure out how to best use the tool… and of course it got me hooked on the service so I signed up myself. If you sign up for the service using my link, I will get a discount on my service. Please note that I was not compensated for this post and I am an active, paying CoSchedule customer (I pay $19/mo)!
Here is my calendar, which features all the posts that are in the cue to be pushed out by CoSchedule on my social media sites this month.
Have you used CoSchedule? Leave me a comment and let me know how it goes!